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Data Warehousing & Business Intelligence Summit 2021

Face-to-face & Live video stream

Date Price Contact
June 30 & July 1 - Face-to-face and Live Video Streaming € 1250 (online € 950) customerservice@adeptevents.nl
+31 (0)6 25390085
Time Location
09:00 - 16:30 Van der Valk Hotel, Utrecht
Next EditionTYPESocial
March 29-30, 2022 Face-to-Face and online meeting @AdeptEventsNL
#dwbisummit
Date Price
June 30 & July 1 - Face-to-face and Live Video Streaming € 1250 (online € 950)
Time
09:00 - 16:30
Location Contact
Van der Valk Hotel, Utrecht customerservice@adeptevents.nl
+31 (0)6 25390085
Next Edition
March 29-30, 2022
TYPE
Face-to-Face and online meeting
Date
June 30 & July 1 - Face-to-face and Live Video Streaming
Price
€ 1250 (online € 950)
Time
09:00 - 16:30
Location
Van der Valk Hotel, Utrecht
Contact
customerservice@adeptevents.nl
+31 (0)6 25390085
Next Edition
March 29-30, 2022
TYPE
Face-to-Face and online meeting

Schedule

  • 7 April 2027, conference
  • 8 April 2027, workshops
    Juha Korpela
    09:15 - 10:15 | Room 1

    The Content of the Context - Managing Knowledge for Agents and Humans

    It has become obvious and generally accepted now that AI agents can’t function properly without enough context. As organizations scale up their AI use and strive for new, agentic workflows, various technical and architectural solutions for context management have emerged. But what do these semantic layers, context planes, and knowledge management systems actually contain? And where do we get all that context from?
    Read more

    It has become obvious and generally accepted now that AI agents can’t function properly without enough context. As organizations scale up their AI use and strive for new, agentic workflows, various technical and architectural solutions for context management have emerged. But what do these semantic layers, context planes, and knowledge management systems actually contain? And where do we get all that context from?

    In this talk, we will focus on what information is actually needed, instead of how that information is stored or processed. Zooming out, we’ll find out that in the end all the “context” or “knowledge” is made of very simple basic elements – things, definitions, and relationships – that are very familiar for those of us coming from a data modeling background. We will look into the daunting world of Knowledge Graphs and Ontologies through this very practical lens, which allows us to avoid getting tangled in standards and syntaxes and lets us concentrate on the important part: the knowledge itself.

    • What is this “context” everyone keeps talking about
    • Things, definitions, and relationships – back to basics
    • Metamodels – what do we need to know about
    • Using Conceptual Modeling as a context discovery method
    • Recap on Knowledge Graph and how it relates to ConceptualModels
    • What goes where in the Knowledge Graph pyramid: glossaries, ontologies, and instances
    • Metadata graphs vs. “actual” graphs – differences in scale and use cases
    • Managing and maintaining knowledge in the modern Enterprise.
    Read less
      Juha Korpela | Founder | Datakor Consulting
    Rick van der Lans
    09:15 - 10:15 | Room 1

    AI-Ready Starts with Data Architecture

    Almost every day, articles appear warning that AI can only be successfully implemented if organizations have their data and metadata in order. Unfortunately, many authors fail to specify exactly what needs to be done. The crucial follow-up question “What does an AI-ready data architecture look like?” often remains unanswered.
    Read more

    Almost every day, articles appear warning that AI can only be successfully implemented if organizations have their data and metadata in order. Unfortunately, many authors fail to specify exactly what needs to be done. The crucial follow-up question “What does an AI-ready data architecture look like?” often remains unanswered. What architectural principles are needed? What metadata must be available? How do you make data understandable to both humans and AI agents? And how do you prevent AI solutions from getting bogged down in a collection of isolated experiments?
    This session will answer these questions. Drawing on current developments in generative AI, agentic AI, and knowledge-driven architectures, we’ll discuss what a modern data architecture must look like to enable the deployment of AI. The focus here isn’t on the AI models themselves, but on the data architecture. From that foundation, governance, design, implementation, and management naturally fall into place.

    • Why AI requires much more metadata than just simple definitions.
    • The role of semantic metadata, business logic rules, and context.
    • The automatic generation and enrichment of metadata using AI.
    • Metadata as the foundation for RAG (Retrieval Augmented Generation).
    • Deploying AI agents on source systems and the role of MCP (Model Context Protocol) within agentic AI.
    • From metadata to knowledge graphs using data models, taxonomies, ontologies, and thesauri.
    • Why traditional data lakes and lakehouses are insufficient as data architectures for AI.
    • How AI can automate data lineage, impact analyses, and documentation.
    Read less
      Rick van der Lans | Managing Director | R20/Consultancy
    12:30 - 13:30 | Plenary

    Lunch break

    Read more
    Read less
    16:50

    Reception

    Read more
    Read less
      Juha Korpela
      09:00 - 17:00 | April 8

      Data Mesh - Modeling Data Products and Domains [English spoken]

      This workshop addresses information architecture in decentralized data environments. It examines how domains document and share data, explores conceptual and logical modeling for clarity and interoperability, and provides practical exercises to design data products aligned with domain semantics.
      Read more

      Data Mesh has become one of the most influential ideas in modern data management. By organizing data around business domains, giving domain teams ownership of their own data, and sharing everything as data products, organizations can finally scale data work beyond the central team that always becomes the bottleneck. But decentralization comes with a catch that most teams discover too late: when every domain speaks its own language and builds its own products, understanding the data across the organization becomes the new bottleneck. What is a “customer” in Sales versus Finance? What does this data product actually contain, and can I trust it? How do I even find it? These are not technology problems: they are problems of meaning, and no technical platform solves them on its own.

      This is where information architecture and data modeling earn their place at the center of a Data Mesh. Data modeling is often dismissed as a slow, technical, back-office activity. In reality, it is the most reliable way to capture what the business needs to know about, in language the business actually uses. We can then translate this shared understanding into well-designed, reusable data products. A conceptual model describes the reality behind the data: the things a domain cares about and how they relate. A logical model turns that understanding into a concrete structure fit for a specific use case. Done well, this modeling work becomes the bridge between business reality and technical implementation, and the foundation for semantic interoperability between independent domains.

      In this full-day workshop you’ll work through that journey end to end. We start with the essentials of Data Mesh — its four principles, domains, and data products — and the interoperability challenge they create. You’ll then learn the fundamentals of conceptual modeling and put them to work in a hands-on exercise, modeling a real domain for a fictional online retailer and building its glossary. From there we move into logical modeling as part of data product design, and into the metadata, data contracts, and glossaries that expose a domain’s meaning across its boundaries. Finally, we step back to the operating model: the roles, feedback loops, and enterprise-level structures that let federated teams stay autonomous while still pulling in the same direction. Throughout, the emphasis is practical and accessible: you don’t need to be a modeling specialist to follow along, and you’ll leave able to apply these ideas in your own organization.

       

      Learning objectives

      • Understand Data Mesh and its core challenge: Grasp the Data Mesh paradigm, its four principles, and why federated domain ownership creates a semantic interoperability problem at the domain boundary.
      • Capture meaning with conceptual modeling: Learn how to describe a domain in business language using entities, relationships, and attributes – and how to avoid the common pitfalls that derail modeling efforts.
      • Build domain definitions and glossaries: Understand how to write clear, business-language definitions that capture a domain’s language and make data understandable to others.
      • Design data products with logical modeling: Learn how logical models serve as use-case-specific designs derived from the conceptual model of a domain.
      • Expose context across domain boundaries: See how Data Product Definitions, data contracts, and metadata standards (ODPS, ODCS) make a domain’s meaning discoverable and interoperable enterprise-wide.
      • Handle language problems: Learn to deal with synonyms and homonyms (polysemes) using preferred and alternative labels, domain glossaries, and shared enterprise glossaries.
      • Operate information architecture at scale: Understand the roles, responsibilities, feedback loops, and the Enterprise Knowledge Plane that keep semantics aligned across autonomous domain teams.

       

      Who is it for

      This workshop is designed for anyone responsible for making data understandable, trustworthy, and reusable in a decentralized or domain-oriented setup. No deep modeling background is required: the concepts are introduced from the ground up.

      • Data architects and data modelers
      • Chief Data Officers and people in Data Office roles
      • Data product owners and domain owners
      • Data Management and Data Governance professionals
      • Data engineers and platform teams working with domains and data products
      • BI and Analytics specialists who depend on well-defined, trustworthy data
      • Business analysts who bridge business needs and data
      • Data and IT consultants advising on Data Mesh, data products, or information architecture.

       

      Detailed Couse Outline

       

      1. Introduction and Objectives
      • Welcome and introductions
      • Overview of the day’s goals and structure
      1. Data Mesh Basics
      • The general idea and background of Data Mesh
      • The four principles: domain-driven ownership, data as a product, self-serve platform, and federated computational governance
      • Domains and domain teams: what a “domain” is and how to define one
      • Data products: definition, anatomy, and types (source-aligned, aggregate, consumer-aligned)
      • The interoperability challenge: technical vs. semantic interoperability at the domain boundary
      1. Conceptual Models for Cross-Domain Understanding
      • Why data needs business context to be useful
      • How data models capture context
      • The three levels of modeling: conceptual, logical, and physical
      • Basics of conceptual modeling: entities, relationships, and attributes
      • Identifying the real business objects and common pitfalls to avoid
      • Building entity definitions and domain glossaries
      1. Hands-On Exercise: Modeling a Domain
      • Introducing “Storefront”, a fictional online retailer
      • Defining domain boundaries: who owns what
      • Identifying entities within a domain
      • Building a conceptual model and named relationships
      • Creating definitions and a Domain Glossary
      1. Data Modeling as Part of Data Product Design
      • The data product design process
      • Understanding product scope within the domain model
      • Logical models as product-level design and documentation
      • Deriving logical models from the conceptual model
      • Connecting the data product to its business context and maintaining links to the domain model
      1. Ensuring Semantic Interoperability at the Domain Boundary
      • Exposing metadata from domains and data products
      • Data Product Definitions as collections of business and technical metadata
      • Data Contract basics: promises, machine-readability, schema compliance, and versioning
      • Example standards: Open Data Product Standard (ODPS) and Open Data Contract Standard (ODCS)
      • Domain glossaries vs. shared enterprise glossaries
      • Dealing with polysemes: synonyms, homonyms, and the Enterprise Knowledge Plane
      1. Data Mesh Information Architecture Operating Model
      • How information architecture creates and scales value
      • Roles and teams: data product owner, domain owner, platform team, and domain DevOps team
      • Product ownership, backlog management, and the data product lifecycle
      • Modeling at the design stage and the importance of feedback loops
      • Organizing data modeling on two levels: product and enterprise/domain
      • Cross-domain interoperability and the Enterprise Knowledge Plane
      • The goal: context-aware data utilization for AI, applications, and people
      1. Conclusions and Next Steps
      • Key takeaways
      • Where to start in your own organization
      • How to learn more
      • Open Q&A and discussion
      Read less
        Juha Korpela | Founder | Datakor Consulting

       
      Also book one of the practical workshops!
      Three top rated international speakers will deliver compelling and very practical post-conference workshops. Conference attendees receive combination discounts so do not hesitate and book quickly because attendance in the workshops is limited.
      Payment by credit card is also available. Please mention this in the Comment-field upon registration and find further instructions for credit card payment on our customer service page.

      7 April 2027

      09:15 - 10:15 | The Content of the Context – Managing Knowledge for Agents and Humans
      Room 1    Juha Korpela
      09:15 - 10:15 | AI-Ready Starts with Data Architecture
      Room 1    Rick van der Lans
      12:30 - 13:30 | Lunch break
      Plenary 
      16:50 | Reception
       

      Workshops 2027

      09:00 - 17:00 | Data Mesh – Modeling Data Products and Domains [English spoken]
      April 8    Juha Korpela

      Speakers

      Rick van der Lans

      Mike Ferguson

      Barry Devlin

      Rogier Werschkull

      Gold and Platinum Partners

      Exhibitors & Media partners

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      @AdeptEventsNL #dwbisummit

      “Good quality content from experienced speakers. Loved it!”

      Tanja Ubert Lecturer
      Rotterdam University of Applied Sciences

      “As always a string of relevant subjects and topics.”

      Frank Keppel Consultant
      Het Consultancyhuis

      “Lots of data management topics, presented in a one-day conference. Absolutely worth the investment!”

      Harm Bodewes Lecturer
      HAS Green Academy

      “DW & BI Summit is a great way to keep up to date on developments within the data landscape outside of our company.”

      Philip Dijkstra Data Architect
      ASN Bank

      “Longer sessions created room for more depth and dialogue. That is what I appreciate about this summit.”

      Ilse Konings Information Manager BI
      Erasmus MC

      “Inspiring summit with excellent speakers, covering the topics well and from different angles. Organization and venue: very good!”

      Léon Oudenbroek Information Manager
      The Hague Municipality

      “Inspiring and well-organized conference. Present-day topics with many practical guidelines, best practices and do's and don'ts regarding information architecture such as big data, data lakes, data virtualisation and a logical data warehouse.”

      Bastiaan Berends BI-Consultant
      Closesure

      “A fun event and you learn a lot!”

      Hugo Dissel BI Consultant
      Centric

      “As a BI Consultant I feel inspired to recommend this conference to everyone looking for practical tools to implement a long term BI Customer Service.”

      Martijn Ceelen BI Consultant
      iConsultancy

      “Very good, as usual!”

      Erik-Jan Koning Specialist DWH/BI
      biim

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      06-01-2026

      Mathias Vercauteren presents keynote and workshop on DW & BI Summit 2026

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