Eevamaija Virtanen
Invinite
[This is a post-conference workshop back to back to our Data Warehousing & BI Summit where Eevamaija will deliver a keynote as well. You can register for this workshop separately via this page or, with a discount, in combination with the conference via the conference registration form.]
Large Language Models are rapidly becoming embedded in BI platforms, where they now generate SQL and business answers directly for end users. This fundamentally changes the risk profile of analytics. Silent hallucinations at scale are now an operational risk.
Most current AI-in-BI implementations still rely on prompt tuning and soft guardrails. This may work in demos, but it does not survive audits, regulatory review or real production pressure. If AI systems are not structurally bound to governed data and formal business definitions, errors are inevitable.
This workshop shows how to build grounded AI analytics directly inside Snowflake using Cortex Analyst. Participants will deploy the official Snowflake Labs reference implementation in their own Snowflake trial environment and extend it with semantic grounding, safe text-to-SQL enforcement and full audit traceability.
Working hands-on with semantic models and controlled query generation, you will learn how to bind natural language questions to approved business definitions, prevent unauthorized data access and trace every AI-generated answer back to the underlying warehouse execution. The result is an AI analytics system that is explainable and fit for production use. This architecture pattern is demonstrated in Snowflake during the workshop, but the same control structure applies to any governed warehouse environment.
The workshop combines architecture, implementation and controlled failure testing. You leave with a working grounded AI assistant and the design patterns needed to harden it for real-world enterprise environments.
Learning Objectives
By the end of this workshop, participants will be able to:
Who is it for?
Roles that will benefit most from this workshop include:
This workshop is technical by design. Participants should be comfortable with SQL, data warehouse concepts and semantic modeling.

Van der Valk Hotel Utrecht
Winthontlaan 4-6
3526 KV Utrecht
Telefoon 030 8000 800
The hotel is very well accessible by public transport. From busstop ‘Kanaleneiland Zuid’ it is only a three-minute walk. You can take buses 63, 65, 66, 74 and 77 from Utrecht Central Station and you also take the tram line 20 or 21 from the train station and get off at stop ‘Kanaleneiland’. Please consult www.9292.nl (door-to-door journey planner, also available in English) or call 0900-9292 (travel advice by phone, € 0.70 p/m).
Van der Valk Hotel Utrecht is also located next to the highway A12, exit 17 (Utrecht / Jaarbeurs / Kanaleneiland).
Although the hotel has a large parking garage, we cannot guarantee parking spots. We therefore advise you to go by public transport.
For those who would like to arrive the day before, there is the possibility of staying at the Van der Valk Hotel Utrecht. However, the hotel does not provide special discounts for attendees of events. Therefore, when interested in an overnight stay, please consult Van der Valk directly to make a reservation.
More information about the hotel and the location can be found on their website www.vandervalkhotelutrecht.nl.
Practically all of our seminars and workshops can be offered as an In-house course for your company exclusively. We can tailor with extra focus on specific topics that apply to your organization. Also available in online format or in face-to-face format with live video stream.
Conference on Data Warehousing & Business Intelligence. Topics: AI for Data, Data Architecture, Data Engineering & Grounded AI, Data Mesh & Data Products, Data Governance, Data Modelling. Top rated speakers Alec Sharp, Eevamaija Virtanen, Rick van der Lans, Juha Korpela and others.
Mike Ferguson, Eevamaija Virtanen, acclaimed speakers
March 24, 2026
Utrecht
Framework for Trusted AI Unlock the future of trusted AI. This seminar helps you connect AI Governance, Responsible AI, and Data Governance into one actionable framework. Learn how to mitigate risks, ensure compliance, and embed transparency, fairness, and accountability in AI initiatives. Packed with real-world examples.
March 25, 2026 (half day)
Utrecht
This workshop addresses information architecture in decentralized data environments. It examines how domains document and share data, explores conceptual and logical modeling for clarity and interoperability, and provides practical exercises to design data products aligned with domain semantics.
March 25 (half day)
Utrecht
Making Data Modelling a Vital Technique This workshop by Alec Sharp introduces concept modelling from a non-technical perspective, provides tips and guidelines for the analyst, and explores entity-relationship modelling at conceptual and logical levels using techniques that maximise client engagement and understanding.
March 25, 2026 (half day)
Utrecht
Stappenplan en best practices Organizations need data science, self-service BI, embedded BI, edge analytics, and customer-driven BI. This seminar provides guidelines, roadmaps, design criteria, tips, design rules, use cases, case studies, and practical examples for developing a new future-proof data architecture.
May 6-7, 2026
Utrecht
Collaborative BI Requirements Analysis & Dimensional Modeling Course A dimensional data modelling course presented by leading data warehousing expert and author Lawrence Corr, covering the latest agile techniques for systematically gathering Business Intelligence (BI) requirements and designing effective DW/BI systems. Based on 7W, star schema and BEAM approach.
June 9-11, 2026
Utrecht
Balancing Engagement, Agility, and Complexity This data modelling workshop by Alec Sharp covers Entity-Relationship modelling from a non-technical perspective, provides tips and guidelines for the analyst, and explores contextual, conceptual, and detailed modelling techniques that maximize user involvement.
June 1-3, 2026
Utrecht
Business Intelligence, Data Warehousing, Big Data and Data Management Independent portal on Business Intelligence, Data Science & Analytics, Data Warehousing, Data Management and Big Data in The Netherlands. BI-Platform offers a wealth of content, such as blogs, interviews, videos, whitepapers and more.